Some may call them out for being overly expensive but there is one thing for sure that every elite class Muslim has been obsessed about owning something of the Burberry for once in their lives. And to reciprocate all the love that the British luxury fashion house has received over the years, Burberry decided to star Palestinian rap crew BLTNM in their new seasonal campaign.
Based in Ramallah, BLTNM is a group of three musicians who have been making waves across the region for their hip-hop scene since 2016. The group shared the clips from the advertisement on their Instagram page and Youtube channel this week.
All of the three artists, Shabjdeed, Al-Nather and Shabmouri are seen wearing the label’s white & black t-shirts, polos and the scarf – with all of the items having the instinctive TB monogram on them.
Burberry has just revamped its 164-years-old iconic label – all thanks to the Italian designer and chief creative officer Riccardo Tisci who joined the fashion house back in 2018. Tisci brought the much needed edginess to the classic British style and honestly, we too are in love with the new typeface.
Glimpse From The Grand Campaign of Revamped Monogram of Burberry
Shot in the desert, the campaign is curated by Ma3azaf which is an Arabic web-magazine dedicated to explore and show the contemporary Arabic music scene.
However, with that being said, this isn’t Burberry’s first collaboration with any Palestinian talent as back in Februrary of this year, their Spring campaign featured the partly-Palestinian Hadid sisters (Bella Hadid & Gigi Hadid)
The supermodels rocked the shoot by posing in the brand’s signature trench coats, evening wear and accessories.
Furthermore, Burberry also recently collaborted with Dubai-based model Lana Albeik (who has grown up in Palestine & Syria) for their beauty campaign and it also starred British models Georgia Palmer and Joanna Halpin, and musician Suki Sou.
If you want more reasons to love Burberry, then have a look at this ad by British brand in which Dubai’s desert was transformed into a giant TB monogram for the 2020 Summer campaign.